Copywriting for Audiovisual Entertainment Pieces
A course by Matías Fernández , Editor
Learn copywriting and the creative tools needed to sell and communicate your audiovisual content.
- Spanish with subtitles in English
- 117 students
Learn copywriting and the creative tools needed to sell and communicate your audiovisual content.
Matías Fernández, a successful editor specialized in copywriting, immerses you in the exciting world of copywriting for entertainment. You will discover how to create creative scripts that sell audiovisual pieces effectively. Across five fascinating sections, you'll explore everything from the fundamental concepts of copywriting to creating impactful scripts.
What will you learn in this online course?
14 lessons & 21 downloads
- 117 students
- 14 lessons (1h 49m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop a creative script from scratch, applying everything you have learned. You will have the opportunity to create a script that promotes an audiovisual piece, whether it is a film, series or other content. This final project will allow you to put your knowledge into practice and demonstrate your skills in copywriting for entertainment.
Who is this online course for?
Designed for anyone interested in developing creative screenwriting skills in the entertainment field. It doesn't matter if you have previous experience or are just starting out, this course will give you the necessary tools to succeed in creating scripts for audiovisual pieces.
Requirements and materials
To participate in this course, you only need to have a creative and curious mind. No specific materials or advanced technical skills are required. Matías will guide you throughout the entire process, so get ready to unleash your creativity and learn copywriting for entertainment.
A course by Matías Fernández
Matías Fernández is passionate about copywriting and a tireless creator. With a background that ranges from graphic design to art direction, he has taken his creativity to new heights in the world of entertainment copywriting. With a career that includes working with major international networks such as NBC, Fox and The Walt Disney Company, Matías shares his experience and knowledge in this course, inspiring others to discover the power of creative writing. Her unique approach proves that creativity has no limits and that everyone can find their own voice in creative writing.
Content
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U1
Introduction
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Presentation
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my influences
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U2
Introduction to copywriting
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What is copywriting for entertainment
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The power of information
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The interpretation of the Makelist
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U3
The search for the idea
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The conceptualization
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The creative execution
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How do you come up with an idea?
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Analysis of a good idea
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U4
From idea to script
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How to compose a script
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Image description
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The audio description
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U5
after the script
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The voice of the idea
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Description and choice of music
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FP
Final project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
