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  • Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World
    Marketing Teacher

    Create to Impact: Techniques for Generating Innovative Ideas in the Audiovisual World

    In a world saturated with content, finding that spark of originality can seem like an impossible task. However, with the right strategy, it is possible not only to come up with unique, clear concepts. But also to successfully execute them. From my experience as a graphic designer, advertising art director and later copywriter for audiovisual entertainment pieces, I have identified three keys that will help you develop original pieces that not only capture the imagination but are also feasible to carry out. In addition, at the end of this article, I invite you to download an additional resource I have prepared: "Steps to get to an idea", which will guide you through the creative process.

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  • Freelance Tutorial: Tips to Sell Your Work
    Marketing Teacher

    Freelance Tutorial: Tips to Sell Your Work

    Graphic designer and illustrator Mauro Martins gives us advice on how to sell and make our work better known in order to live from illustration You know that the work of an illustrator goes far beyond drafts, sketchbooks, ideas, software and commissions. What you may not know yet is how to sell your work better, from how to advertise everything you do to how to gain more clients or a loyal audience. Graphic designer and illustrator Mauro Martins (@mauromartins) summarizes the most valuable tips he has used in his career to help beginners and experienced illustrators who want to learn how to better sell their work. You can watch the video below:

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  • Copywriting Tutorial: 5 key concepts for beginners
    Marketing Teacher

    Copywriting Tutorial: 5 key concepts for beginners

    Learn the key concepts of the copywriting universe with Erica Igue What would you do if you were invited to a brainstorm? Or to do a briefing? Or even better... to do a PR stunt? Creating an advertising copy goes far beyond writing or coming up with ideas: you also need to know the jargon and concepts of this particular universe. In this tutorial, Erica Igue (@kikaigue), creative director and copywriter, teaches us the 5 key concepts of the copywriting universe. Don't miss them:

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  • Creativity Tutorial: How to Find Inspiration to Create Stories
    Marketing

    Creativity Tutorial: How to Find Inspiration to Create Stories

    Learn how to build your own writing process, with Alberto Chimal Forget about the old clichés, inspiration is nothing more than a good idea turned into something concrete after lots of work and constant effort. This is one of the lessons from writer and teacher Alberto Chimal (@albertochimal), who offers a solution to anyone who suffers from creative block: practice, practice, and practice some more. In the tutorial below, this creator of stories for adults and children, film scripts, and other formats and finalist for the Rómulo Gallegos International Novel Prize, presents tips that will help you get into a creative flow, using simple everyday elements to inspire you. Find out more in the video:

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  • Benchmarking as a Creative Tool
    Marketing Teacher

    Benchmarking as a Creative Tool

    Imagine this scenario: you're about to start an exciting new brand design project or advertising campaign. How do you make sure you're on the right track from the start? This is where benchmarking comes in, a powerful tool that allows us to thoroughly understand our creative environment, learn from the successes of others and chart our own path to success. But what is benchmarking? In simple terms, it's like spying on the competition, but in a totally ethical and beneficial way. It's about researching, learning and applying the best practices of other companies to improve our own processes and results. Sounds great, right? When we dive into the design of a brand, an advertising campaign or any creative project, it is crucial to understand the environment in which we move. This is where benchmarking comes in. It helps us get to know our competition, understand their strengths and weaknesses, and provides us with a solid foundation to tackle our own challenges. In order to explain it better, below you can download for free my own benchmarking on an architectural firm, a practical example to understand the essential aspects to be taken into account. Remember that these aspects may vary depending on the industry, the campaign or the product, but this specific case will give you a clear vision.

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  • 8 Books For Freelancers and Entrepreneurs
    Marketing

    8 Books For Freelancers and Entrepreneurs

    Looking for inspiration and advice for your entrepreneurial journey? Discover the top 8 books recommended for freelancers and entrepreneurs. Embarking on a freelance business or entrepreneurial journey can feel like diving into uncharted waters. It’s thrilling, yet daunting… It can be a rollercoaster ride of highs and lows, successes and setbacks. But fear not, adventurers! With the right guidance and knowledge at your fingertips, you can navigate these uncharted territories with confidence. So, join us as we unveil a treasure trove of wisdom. 8 books that will set you on the path to success!

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  • 5 keys to define your ideal client in minutes
    Marketing Teacher

    5 keys to define your ideal client in minutes

    Have you ever wondered what is one of the most important keys to transform an exciting idea into a successful project? Defining your customer in detail! In my experience, understanding in depth who we want to reach, what transformation we offer, makes the difference between a promising idea and a successful project. Here are 5 keys that will help you chart the path to your customer's heart: 1- Connect with your passion and purpose: Before venturing into customer definition, take a moment to reflect on your passions and purpose. What motivates you to embark on this journey? What problems and needs exist that you feel like addressing? Remember, the emotional connection to your project is the spark that will light the way to your ideal clients. Be authentic and be passionate! 2- Visualize your ideal client: Imagine you are creating your product or service for a specific person, your ideal client. What is this person like? What are their dreams, fears, and goals? What problem or need do they have? The key is to visualize your customer as a real and unique being. This will allow you to personalize your approach and create something that resonates with them on a deeper level. 3- Focus on problems and solutions: Here's the crown jewel: know your customer's problems. Do your research, talk to them, understand their daily challenges. The key is to become a problem solver. How can your product be the answer they are looking for? To help you in this process, I have prepared a free template that will guide you step by step in defining your customers' problems and needs. Download it and give wings to your creativity!

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  • Top 10 Super Bowl Commercials of All Time: 5 of Our 2024 Favorites Included
    Marketing

    Top 10 Super Bowl Commercials of All Time: 5 of Our 2024 Favorites Included

    From Betty White's Snickers antics to Coinbase's QR Code crash, these ads redefine legendary. Dive into the fun with our top 10 picks! As the exciting Super Bowl LVIII approaches on February 11, 2024, at the Allegiant Stadium in Las Vegas, we've compiled a list of the 10 Best Super Bowl Commercials to keep you entertained throughout the game. These ads feature famous stars, touching moments, and lots of laughs. So, grab your favorite snack, settle into your comfiest chair, and let the laughter, inspiration, and awe begin!

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  • How to Merge Cells in Excel Step by Step
    Marketing

    How to Merge Cells in Excel Step by Step

    Learn how to merge cells in Excel in just a few simple steps. Microsoft Excel is a powerful tool that offers numerous functions to facilitate data manipulation and presentation. Among the essential skills is the ability to merge cells, a useful technique to improve the presentation of information. In this article, we tell you how to make the most of this feature, which will help you maximize your efficiency in Excel.

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  • Turn your idea into reality by making an effective pitch
    Marketing Teacher

    Turn your idea into reality by making an effective pitch

    In a world where creative ideas and projects abound, standing out is crucial. The key to achieving this is to have a good pitch of your project. A document that allows you to explain clearly and logically what the idea you are developing or are going to develop is about, how you have thought about it and how you will make it a reality.

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  • How to utilise Pinterest to grow your creative practice
    Marketing Teacher

    How to utilise Pinterest to grow your creative practice

    In my course Gold Gilding on Glass, I talk a little about how and where I find inspiration. There are many places for this - online in places like Instagram and Facebook groups, in person at events like Letterheads and more locally to me, Letter Luvvers. Another great tool is the relatively new magazine BLAG, now on its fourth iteration.

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  • Beyond Likes: How to Turn Social Media into Professional Opportunities
    Marketing Teacher

    Beyond Likes: How to Turn Social Media into Professional Opportunities

    Hi, I'm Bianca Nazari, an illustrator and expert in creative careers. Today, I'd like to share some insights on the role of social media in our professional journey, especially for those in the creative world. We often find ourselves immersed in a sea of social media options, each with its unique features. Recently, I undertook an exercise to categorize these platforms into those more focused on personal relationships and those more oriented towards professional realms.

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  • When is the Best Time to Post on Instagram?
    Marketing

    When is the Best Time to Post on Instagram?

    Wondering when to post on Instagram? Boost your Instagram engagement by posting at the right times. A lot of articles like throw cool sounding words around like: target audience, posting schedule, social media strategies. But they can't give you a concise answer to the question asked since ancient Babylon: "When is the Best Time to Post on Instagram?" I got you! Well, sort of...! Hang on!

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  • Top 7 Free AI Prompt Generators
    Marketing

    Top 7 Free AI Prompt Generators

    Boost efficiency with these free tools that help you generate detailed prompts, AI-generated images, and explore various artistic styles. Welcome, curious mind, to the world where words meet technology, and creativity gets a digital boost! In this ever-evolving landscape, we're still getting used to a world where a simple sentence can conjure an image before our eyes. The capabilities of AI are truly mesmerizing, especially when it comes to generating detailed prompts, AI-generated images, and exploring various artistic styles. Today, let's dive into the top 7 free AI prompt generators that are revolutionizing the way we approach creativity.

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  • Free Download: 30 Visibility Prompts to Empower Self-expression
    Marketing

    Free Download: 30 Visibility Prompts to Empower Self-expression

    Unlock the power of your voice with a free guide by entrepreneur Lauren Currie, featuring 30 visibility prompts to inspire and empower self-expression. Your voice is a powerful tool waiting to be unleashed. We're excited to bring you an exciting opportunity: a free guide crafted by Lauren Currie, an entrepreneur and advocate for confidence, visibility, and power. This guide serves as your pathway to uncovering and amplifying your unique experiences, knowledge, insight, and stories.

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  • Which Project Management Methodology Is Right for You?
    Marketing

    Which Project Management Methodology Is Right for You?

    In today's rapidly evolving business environment, choosing the right project management methodology is crucial for success. With a myriad of options available, it can be overwhelming to determine which one is the best fit for your organization. In this article, we will explore the most popular project management methodologies and help you make an informed decision. Top 6 Project Management Methodologies

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  • Social media trends for 2024
    Marketing Teacher

    Social media trends for 2024

    The new year is approaching and with it, we reflect on digital trends, some of them have already been around and are evolving and others are newer, but in both cases it is important to take them into account to improve your digital presence or that of your project. Below, I share some of the main trends that I recommend you explore and adapt them to your case.

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