Best seller

Instagram Strategy for Business Growth

Instagram Channel Strategy

A course by Dot Lung , Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

Best seller
96% positive reviews (4.2K)
140609 students
Audio: English, English
Spanish, English, Portuguese, German, Italian, French, Polish, Dutch

About the video: Instagram Channel Strategy

Overview

“On IG you need to think about 5 channels : IG Wall/Feed, IG Stories, Pinned Highlights, IGTV and IG Live. You need to have a content strategy for each of these channels or at least the ones you plan to use.”

In this video lesson Dot Lung addresses the topic: Instagram Channel Strategy, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.

Partial transcription of the video

“CHANNEL STRATEGY PICKING THE RIGHT FORMAT Repeatable formats and consistency is key on Instagram. It literally trains your audience on what to expect from you. So let's take a look at the different content formats. There are five Instagram channels. You have the Instagram Feed. This is the wall and the actual grid and layout that you have on your profile. For example, on the feed, you are able to use square 1x1 format or 4x5 videos up to one minute long. If you have bite-sized content in video format, you're able to load that on your feed. Then there's Instagram Stories, which are 15-second...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Instagram Strategy for Business Growth

Level: Beginner
96% positive reviews (4155)
140609 students
4 units
21 lessons (1h 23m)
11 downloads

Category
Marketing & Business
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung

A course by Dot Lung

Teacher Plus

Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.