Best seller

Instagram Strategy for Business Growth

DIALOGUE - WTF Is Social Media Anyway?

A course by Dot Lung , Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

Best seller
96% positive reviews (4.2K)
140609 students
Audio: English, English
Spanish, English, Portuguese, German, Italian, French, Polish, Dutch

About the video: DIALOGUE - WTF Is Social Media Anyway?

Overview

“Social media is dialogue. As cavemen we told stories, when the internet came out, we told stories on our blog, then we got AOL, AIM, MSN Messenger, this was one to one… Then the newsfeed was the big thing. Now we’re going back into one on one messenger, we chat. YOU ARE GOING TO SEE A RISE IN CHATBOT MARKETING because that’s how important 1-1 dialogue is to spread communication. To master social media you must master the art of conversation. - Ask open ended questions and dig deeper to improve conversations. - Do not dominate a conversation or make it all about you. A monologue is not conversation. - Show interest and curiosity in others. - Strive for a balance of give and take. - Maintain an open mind; everyone has a right to express themselves even if you don't agree with what they are saying.

A conversation is a dialogue, not a monologue. That's why there are so few good conversations: Due to scarcity, two intelligent talkers seldom meet.

Truman Capote ”

In this video lesson Dot Lung addresses the topic: DIALOGUE - WTF Is Social Media Anyway?, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.

Partial transcription of the video

“LESSON 2: DIALOGUE WTF IS SOCIAL MEDIA? What's the whole point of using social media, anyway? Let's take a look at why social media was invented so that we can gain more trust and attention from our users. Why was social media even invented? Well, ladies and gentlemen, social media is Dialogue, one of the most important parts of the DRAGONS formula. We need to have meaningful dialogue to build trust with our audience. We should actually care about conversing with our community and learning about who they are and what they like. We should genuinely be invested and interested in our community...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Instagram Strategy for Business Growth

Level: Beginner
96% positive reviews (4155)
140609 students
4 units
21 lessons (1h 23m)
11 downloads

Category
Marketing & Business
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung

A course by Dot Lung

Teacher Plus

Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.